Project management · Overview

Asana: what American businesses should know

Asana is a work management platform for planning projects, assigning tasks and tracking progress across teams.

  • Full review in progress. This page is an overview to help you decide whether Asana belongs on your shortlist. It has no rating yet. Our in-depth review, with setup, daily use, support and real costs, will replace it.

What Asana is

Asana is made by Asana, Inc.. It sits in our Project management category, alongside the other options listed at the end of this page.

Best suited to: Teams that coordinate many projects and want clear ownership and deadlines.

What it does

  • Tasks, projects and portfolios
  • List, board, timeline and calendar views
  • Workflow automation and forms
  • Goals and reporting

Which business sizes it fits

How Asana lines up with the four business sizes we use across USA24.

Solo

Good fit

Freelancers and one-person businesses

Main Street

Good fit

2–20 employees

Growth

Good fit

20–200 employees

Global

Good fit

Teams across borders

What to check before you buy

Questions to answer, ideally during a free trial or a demo, before you commit:

  • Which features sit in higher tiers.
  • Per-user cost as your team grows.
  • Learning curve for non-technical staff.
  • Integrations with your other tools.
  • US tax and compliance. Software doesn't replace professional advice on payroll, sales tax or industry rules.
  • Getting your data out. Ask how you would export your data if you ever switch.

Pricing

Asana pricing depends on the plan, number of users and add-ons, and vendors change it often. We don't list prices on overview pages; check the current plans on the official Asana website. Our full review will break down the real cost.

Other options in Project management

Next step

Shortlist it, then test it on real work.

Read our five-step guide to choosing business software, then run Asana through one real week of your work before you decide.