What Mailchimp is
Mailchimp is made by Intuit. It sits in our Email & marketing category, alongside the other options listed at the end of this page.
Best suited to: Small businesses sending newsletters, promotions and automated emails.
What it does
- Email campaigns and templates
- Audience segmentation
- Marketing automation journeys
- Reporting and A/B testing
Which business sizes it fits
How Mailchimp lines up with the four business sizes we use across USA24.
Solo
Good fit
Freelancers and one-person businesses
Main Street
Good fit
2–20 employees
Growth
Good fit
20–200 employees
Global
Less typical
Teams across borders
What to check before you buy
Questions to answer, ideally during a free trial or a demo, before you commit:
- How pricing scales with contacts.
- Which automation features are in each plan.
- E-commerce integrations.
- Deliverability and list hygiene.
- US tax and compliance. Software doesn't replace professional advice on payroll, sales tax or industry rules.
- Getting your data out. Ask how you would export your data if you ever switch.
Pricing
Mailchimp pricing depends on the plan, number of users and add-ons, and vendors change it often. We don't list prices on overview pages; check the current plans on the official Mailchimp website. Our full review will break down the real cost.
Other options in Email & marketing
Next step
Shortlist it, then test it on real work.
Read our five-step guide to choosing business software, then run Mailchimp through one real week of your work before you decide.