What Perplexity is
Perplexity is made by Perplexity AI. It sits in our AI assistants category, alongside the other options listed at the end of this page.
Best suited to: Owners and teams who research markets, competitors and questions often.
What it does
- Answers with source citations
- Research mode for deeper reports
- File uploads
- Team plans
Which business sizes it fits
How Perplexity lines up with the four business sizes we use across USA24.
Solo
Good fit
Freelancers and one-person businesses
Main Street
Good fit
2–20 employees
Growth
Good fit
20–200 employees
Global
Less typical
Teams across borders
What to check before you buy
Questions to answer, ideally during a free trial or a demo, before you commit:
- Verifying sources yourself.
- Data policies on business plans.
- Overlap with other AI tools.
- Cost per user.
- US tax and compliance. Software doesn't replace professional advice on payroll, sales tax or industry rules.
- Getting your data out. Ask how you would export your data if you ever switch.
Pricing
Perplexity pricing depends on the plan, number of users and add-ons, and vendors change it often. We don't list prices on overview pages; check the current plans on the official Perplexity website. Our full review will break down the real cost.
Other options in AI assistants
Next step
Shortlist it, then test it on real work.
Read our five-step guide to choosing business software, then run Perplexity through one real week of your work before you decide.