What Shopify is
Shopify is made by Shopify Inc.. It sits in our E-commerce & POS category, alongside the other options listed at the end of this page.
Best suited to: Businesses selling products online, from first store to large brands.
What it does
- Online store builder and themes
- Payments and checkout
- Shopify POS for in-person sales
- App store and sales channels
Which business sizes it fits
How Shopify lines up with the four business sizes we use across USA24.
Solo
Good fit
Freelancers and one-person businesses
Main Street
Good fit
2–20 employees
Growth
Good fit
20–200 employees
Global
Good fit
Teams across borders
What to check before you buy
Questions to answer, ideally during a free trial or a demo, before you commit:
- Transaction fees and payment processing.
- Cost of apps and themes.
- Sales tax setup.
- Shipping and fulfillment options.
- US tax and compliance. Software doesn't replace professional advice on payroll, sales tax or industry rules.
- Getting your data out. Ask how you would export your data if you ever switch.
Pricing
Shopify pricing depends on the plan, number of users and add-ons, and vendors change it often. We don't list prices on overview pages; check the current plans on the official Shopify website. Our full review will break down the real cost.
Other options in E-commerce & POS
Next step
Shortlist it, then test it on real work.
Read our five-step guide to choosing business software, then run Shopify through one real week of your work before you decide.