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THE CLIMATE APP: HARNESSING PEER PRESSURE TO SAVE THE PLANET

THE CLIMATE APP: HARNESSING PEER PRESSURE TO SAVE THE PLANET

A new app to tackle the climate crisis has been backed by some high profile figures from the world of sport.

The Climate App, founded by a NASA research scholar Samuel Naef, is a free piece of software harnessing the power of peer pressure to help users reduce their carbon footprints. The app is built on social sharing, enabling people to track their carbon emissions and upload their personal progress.

The app works by calculating your current carbon footprint, before then suggesting simple actions to help lessen your individual emissions. The programme sets goals and challenges to work towards too, which you can then share with a wider network.

Users are encouraged to motivate their peers and compare progress. The app’s creators hope to create a space for positive reinforcement by centring this sense of community.

"We know that people are starting to promote and speak about climate change, but we know that it is also difficult and lonely to change your own behaviour,” explains Naef, “it is much more motivating to understand how the changes you make relate to those your peers are making, and how it all contributes to a larger end goal.

“We have been waiting decades for our leaders to solve this issue, but it's also become clear that we need to be united together in taking actions as opposed to words.”
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