What Salesforce is
Salesforce is made by Salesforce, Inc.. It sits in our CRM & sales category, alongside the other options listed at the end of this page.
Best suited to: Companies with dedicated sales teams that need deep customization and expect to scale, from small business editions up to large enterprises.
What it does
- Lead, contact and opportunity management
- Sales forecasting and reporting dashboards
- Service, marketing and commerce clouds
- AppExchange marketplace and extensive customization
Which business sizes it fits
How Salesforce lines up with the four business sizes we use across USA24.
Solo
Less typical
Freelancers and one-person businesses
Main Street
Good fit
2–20 employees
Growth
Good fit
20–200 employees
Global
Good fit
Teams across borders
What to check before you buy
Questions to answer, ideally during a free trial or a demo, before you commit:
- Total cost once add-ons and users are included.
- Whether you need an admin or partner to set it up.
- Training time for your sales team.
- Which edition fits a business your size.
- US tax and compliance. Software doesn't replace professional advice on payroll, sales tax or industry rules.
- Getting your data out. Ask how you would export your data if you ever switch.
Pricing
Salesforce pricing depends on the plan, number of users and add-ons, and vendors change it often. We don't list prices on overview pages; check the current plans on the official Salesforce website. Our full review will break down the real cost.
Other options in CRM & sales
Next step
Shortlist it, then test it on real work.
Read our five-step guide to choosing business software, then run Salesforce through one real week of your work before you decide.