CRM & sales · Overview

Zoho CRM: what American businesses should know

Zoho CRM is a cloud CRM for managing leads, deals and customer relationships, available on its own or as part of the wider Zoho suite.

  • Full review in progress. This page is an overview to help you decide whether Zoho CRM belongs on your shortlist. It has no rating yet. Our in-depth review, with setup, daily use, support and real costs, will replace it.

What Zoho CRM is

Zoho CRM is made by Zoho Corporation. It sits in our CRM & sales category, alongside the other options listed at the end of this page.

Best suited to: Budget-conscious small and mid-sized businesses that want a capable, customizable CRM.

What it does

  • Leads, contacts, deals and sales pipelines
  • Workflow automation and assignment rules
  • Email, phone and social integration
  • Analytics and an AI assistant

Which business sizes it fits

How Zoho CRM lines up with the four business sizes we use across USA24.

Solo

Good fit

Freelancers and one-person businesses

Main Street

Good fit

2–20 employees

Growth

Good fit

20–200 employees

Global

Less typical

Teams across borders

What to check before you buy

Questions to answer, ideally during a free trial or a demo, before you commit:

  • Which edition includes the automation you need.
  • Setup effort for custom fields and workflows.
  • Integrations with non-Zoho tools you use.
  • Mobile app features for field sales.
  • US tax and compliance. Software doesn't replace professional advice on payroll, sales tax or industry rules.
  • Getting your data out. Ask how you would export your data if you ever switch.

Pricing

Zoho CRM pricing depends on the plan, number of users and add-ons, and vendors change it often. We don't list prices on overview pages; check the current plans on the official Zoho CRM website. Our full review will break down the real cost.

Other options in CRM & sales

Next step

Shortlist it, then test it on real work.

Read our five-step guide to choosing business software, then run Zoho CRM through one real week of your work before you decide.