What Zoom is
Zoom is made by Zoom Communications. It sits in our Team communication category, alongside the other options listed at the end of this page.
Best suited to: Any business that meets clients or teams by video.
What it does
- Video meetings
- Webinars and events
- Zoom Phone
- Team chat and AI meeting summaries
Which business sizes it fits
How Zoom lines up with the four business sizes we use across USA24.
Solo
Good fit
Freelancers and one-person businesses
Main Street
Good fit
2–20 employees
Growth
Good fit
20–200 employees
Global
Good fit
Teams across borders
What to check before you buy
Questions to answer, ideally during a free trial or a demo, before you commit:
- Meeting time limits on the free plan.
- Which add-ons you need.
- Overlap with Teams or Google Meet.
- Security settings.
- US tax and compliance. Software doesn't replace professional advice on payroll, sales tax or industry rules.
- Getting your data out. Ask how you would export your data if you ever switch.
Pricing
Zoom pricing depends on the plan, number of users and add-ons, and vendors change it often. We don't list prices on overview pages; check the current plans on the official Zoom website. Our full review will break down the real cost.
Other options in Team communication
Next step
Shortlist it, then test it on real work.
Read our five-step guide to choosing business software, then run Zoom through one real week of your work before you decide.